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Apparently this place was owned by Pinky Randall, who was known as "Mr. Chevrolet". He owned over 200 cars throughout his life, most of them were Chevys. He hailed from Houghton Lake so this was his place. He just passed away in January 2022. The company was listed on Collingwood St. but that was probably his house. I found an old ad in the Lansing State Journal that had an address of 6000 W Houghton Lake Dr so I went with that.
As of 2019, the former Pinky's was a Sav-a-lot. The building is likely still there but I have not been to Houghton Lake since 2019 to verify it. I remember using the pay phone shown on the post card pre-cell phone days to call home when we arrived in the area for the Tip-up-town festivals.